brand kit
Lime on near-black. Proof in the mark.
Assets and rules for writing Hoodly into press, decks, dashboards, and partner surfaces — the same system the product already runs on.
logo
A hood. A check. The receipt is in the mark.
The mark is a geometric hood with a proof check in the face opening — Hoodly as name, verification as job. Prefer the PNG mark on dark fields; use mix-blend-screen when compositing on near-black UI.
clear space
Give the mark room to prove itself
Keep empty space around the mark at least as tall as the checkmark inside it. Do not crowd it with badges, seals, or partner marks in the same optical box.
min padcolor
Robinhood screen green on near-black.
One accent. Dark fields. Borders stay olive-black so lime stays loud. Click a hex to copy.
Lime
Primary accent
Lime soft
Hover / highlight
Lime dim
Secondary accent
Background
Page field
Surface
Panels
Surface raised
Elevated UI
Foreground
Primary text
Muted
Body secondary
Faint
Meta / labels
Ink
Text on lime
Border
Hairlines
Border strong
Emphasis rules
typography
Three fonts. Three jobs.
Display
Space Grotesk
700
Heroes, section titles, oversized indexes
Body
Inter
400 / 600
Long-form copy, UI labels, paragraphs
Mono
JetBrains Mono
400 / 500
Tag labels, hashes, code, nav, timestamps
display
Anchored forever.
outline index
Oversized section indexes use hollow display type.
selection
Highlighted text flips to ink on lime — never a soft blue select.
voice
Concrete. Verifiable. No theater.
Write like an engineer handing an auditor a receipt. Short sentences. Exact claims. Robots stay primary; agents are secondary when mentioned at all.
Primary
Proof of task for robots.
Hero
Robots claim. Chains confirm.
Product
Turn every finished task into a tamper-proof receipt on Robinhood Chain.
Trust
Anyone can verify. No account. No token. No API key.
Naming
- hoodly — product / wordmark, lowercase in running copy when stylized.
- Hoodly — sentence case for normal prose.
- $HOODLY — token ticker only.
- proof of task — the category; hyphenate as proof-of-task in labels.
Avoid
- “Decentralized robot OS”, “AI safety layer”, “compliance in a box”.
- Purple gradients, glassmorphism stacks, emoji in chrome.
- Claiming we replace auditors, insurers, or regulators.
- Stock photos of smiling humans shaking hands with robots.
usage
Do this. Not that.
Do
- Keep the mark on near-black. Artwork is drawn for screen blending on dark fields.
- Use lime sparingly — one accent job per composition, not a neon wash.
- Pair the mark with the lowercase wordmark: hoodly.
- Leave clear space equal to the height of the checkmark around the mark.
- Speak in short, concrete sentences. Prefer verbs over abstractions.
Don't
- Do not recolor the mark to white, purple, or gradients.
- Do not stretch, rotate, add drop shadows, or place the mark in a circle badge.
- Do not set “Hoodly” in all caps in headlines — product name stays lowercase in sentence case; nav chrome may uppercase labels.
- Do not invent a light-mode logo lockup without inverting the field first.
- Do not claim the brand proves robot intent, safety, or legal compliance — it proves a record was anchored.
backgrounds
Atmosphere, not decoration. Screen-blend ready.
Drawn on near-black so they melt into the page with mix-blend-mode: screen. Soft masks fade edges; never drop a raw photo card into the hero.
ui chrome
Patterns the product already uses.
Buttons
Primary is solid lime on ink. Ghost keeps a strong border and flips to lime on hover — no rounded pills, no multi-shadow stacks.
Label · corners · grid
proof-of-task
Corner brackets mark interactive or featured frames — not every box.
press & partners
Need a custom asset or co-brand?
Use the mark and wordmark as shipped. For partnership marks, event backdrops, or anything that bends the rules above, write first — we would rather send a correct file than fix a wrong one in the wild.